Social Media Creative

I directed and produced this social media piece from capture through final delivery, including performance direction, cinematography, lighting, camera operation, editing, sound design, motion graphics and color grading.

The visual approach was built around a controlled, intimate frame, using lighting and composition to give a simple talking-head setup more depth and character. During production, I directed the talent's delivery, pacing and presence on camera to achieve a more natural and intentional performance.

In post-production, I used pacing, typography and motion graphics to reinforce key moments in the speech rather than treating subtitles as a purely functional element. Changes in scale, typeface, position and emphasis help guide attention and maintain visual rhythm throughout the piece.